An estimated 14% of all plastic pollution comes from the apparel industry and 81% of that waste comes from synthetic clothing fibres specifically. These clothes shed microplastics during washing as well as drying, wearing and disposal, leaking plastic fibres into nature, where they don't belong. The answer? Making clothing from natural fibres instead, and designing them to be circular. This means that at the end of their life, they go back to be remanufactured into new products rather than going to landfill. By using circular organic cotton in our shop, we bypass all the issues with microplastic pollution from clothing. And by shopping with us, you are supporting a better way forward for fashion.

Check out our range of Choose Nature organic, circular clothing HERE